What guarantees do you provide?

Every published piece comes with a 2-week guarantee. If a publication gets removed or blocked by platform moderation within that window, we replace it for free. This applies across our entire platform list — Trustpilot, Reddit, Quora, Sitejabber, Casino Guru and others. The guarantee covers platform moderation risk and is built into the price — no extra fees for replacements.

How long does the work take?

Timelines depend on the audit. Every niche and every situation has its own dynamics: it all comes down to where you start — current rating, volume of negativity, competitor activity — and the targets you want to hit. We agree on specific timelines and checkpoints individually, after the audit and brief.

Do you use templated reviews?

No. Each publication is unique: different authors, styles, languages, contexts. That's a baseline requirement for passing platform moderation.

Do you handle negative mentions?

Yes. We assess the nature of the negative: real complaints — we help the brand build communication; competitor attacks — we work with the platform through moderation rules.

What are the payment options?

Primary currency — USDT (TRC-20 / ERC-20). On request — USD/EUR via invoice.

Do you work under NDA?

Yes. NDA is signed before the brief.

What Is SERM and How Does It Work?

Published June 19, 2026

SERM (search engine reputation management) is the practice of shaping what appears on the first page of search results for your brand name. Unlike SEO, the goal is not only ranking your own site — it is managing the whole set of results people see when they look you up.

Why does the first page of search matter?

Most people never scroll past the first page of results. If a negative review, an old forum complaint or an outdated article sits in the top spots, it shapes the first impression of your brand before a single page of yours is read. SERM works on that visible layer — the part a potential customer actually sees and judges you on.

How is SERM different from SEO?

SEO optimises one site so it ranks higher for chosen keywords.
SERM manages the whole result set — your site, review platforms, social profiles and third-party mentions.
SEO measures success by keyword positions; SERM measures it by what dominates the first page for your brand query.
SEO is mostly technical and content work on your own domain; SERM also works across platforms you do not own, like Trustpilot, Reddit and Quora.

How does a SERM campaign work, step by step?

A solid SERM campaign follows a repeatable cycle rather than a one-off push. At RatingUp the cycle has four stages: audit, strategy, placement, and monitoring.

Audit — map the current brand search results and find which negative or outdated items influence buyers.
Strategy — decide which platforms to strengthen, where genuine customer reviews help, and where expert discussions can displace old negativity.
Placement — publish only real, experience-based content, paced to survive platform moderation (no mass bots, no template texts).
Monitoring — track the brand query over time and respond to new mentions as they appear.

Can SERM remove negative results?

Rarely by deletion. Most negative pages and reviews cannot simply be removed — review platforms and search engines do not take content down on request. The durable approach is displacement: building a stronger, genuine positive footprint so the negative items fall off the visible first page over time.

How long does SERM take to show results?

Expect months, not days. Meaningful movement in a brand query usually appears over several weeks to a few months, depending on the niche and how aggressive the existing negativity is. Faster, forced pushes tend to get filtered by moderation and decay — paced, genuine work survives.

Is SERM the same as buying fake reviews?

No. Buying fake reviews is a black-hat tactic that platforms detect and remove, and it puts the brand at risk. Legitimate SERM uses only genuine experience-based content and white-hat methods — work that stays within platform rules so it survives moderation and does not backfire.

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