How RatingUp manages reputation
A transparent SERM and ORM methodology, editorial principles and a clear approach to reviews — no fake ratings, no promises we cannot keep.
Methodology
RatingUp is an online reputation management (ORM) and search engine reputation management (SERM) agency. We help brands build an honest presence in search and on review platforms: Trustpilot, Google, Reddit, Quora, G2 and 20+ others. Our approach follows a four-stage cycle: audit → strategy → placement → monitoring. First we study the current brand SERP and map the mentions to understand which negative results actually influence customer decisions. Then we shape the strategy: which platforms to strengthen, where genuine reviews from satisfied customers are needed, and where expert discussions can displace outdated negativity. During placement we work only with real product-interaction scenarios — no mass bots, no templated copy. After launch we continuously monitor the SERP and respond quickly to new mentions.
Editorial policy
We do not inflate ratings with fake reviews and we do not buy stars. Every publication reflects a real experience with the client’s product or service. If a platform moderates and removes a publication, we replace it free of charge within 14 days — that is our guarantee, not a marketing slogan. We never post knowingly false information about competitors and we do not use black-hat tactics (methods that break platform and search-engine rules). This white-hat approach (methods that stay within the rules) survives moderation and creates no long-term risk for the brand.
Working principles
Transparency: the client sees what is published and where, and receives reports on rating and SERP dynamics. Realism: we never promise “top in a week” — durable reputation results are measured in months, and we state timelines honestly at the start. Brand safety: every activity is aligned with platform rules so we never trigger mass removals. Confidentiality: project details and client data are never disclosed.
Team
Projects are run by a team of SERM, content and SERP-analytics specialists. We guide each client from the initial audit through ongoing monitoring, explaining every decision in plain language. You can reach us and discuss your case via the form below or on Telegram.